SHIFT INTO OVERDRIVE
How do you expand the conversation around one of the biggest films of the year?
We created a custom featurette series and digital hub with a unique twist — each piece draws direct connections between the themes of Ford v Ferrari and the experience of making the film, providing one-of-a-kind insight into this Oscar contender.
CRAFTING THE STORY
We concepted and created four unique featurettes that each took a deep dive into the making of Ford v Ferrari.
We began with story development, examining intersections between the themes of the film and the making of. We then produced and shot custom interviews with the A-list cast and director James Mangold, and combined those with archival footage, exclusive film clips, custom motion graphics, color transitions and original music supervision.
BUILDING THE DIGITAL HUB
The featurettes live on a custom microsite designed to seamlessly showcase the series.
We evolved the look and feel of Ford v Ferrari’s marketing campaign, drawing inspiration from 1960s racing culture and the design of the Ford cars featured in the film. The digital hub — complete with custom front and back end development — worked as a companion to the videos and took users on a visual journey through the series.
TAKING THE CAMPAIGN ACROSS THE FINISH LINE
We adapted our series into bite-sized videos for Variety’s social channels and produced a glossy spread for their iconic magazine.
Our social pieces gave fans and casual scrollers a taste of the content we created for the featurettes, but also amplified the social conversation around Ford v Ferrari and drove traffic to the site. We then extended our look and feel into print ads for Variety, which both promoted the film and spoke directly to awards voters, encouraging them to head to the digital hub.
