AN ACTIVIST IS BORN
We were thrilled to join the revolution by creating inspiring social content and providing community management for the new film, The Glorias, based on the memoir of living legend, feminist Gloria Steinem. Her epic life took so many incredible twists and turns that visionary director Julie Taymor chose to cast four actresses to play the one and only, Gloria.
THE POWER OF THE MOVEMENT
Taking the lead from the film’s innovative casting, our objective was to focus, not only on Gloria Steinem, but on the entire cast including all the women who played vital parts in the movement for women’s liberation. Because the film premieres close to the election, we created content to energize fans by emphasizing the power of voting and the idea that we all have the right to make change.
OUR VOTE IS OUR VOICE
As this ensemble of ‘Glorias’ takes to the road and fights for women’s rights, we celebrate the many powerful women leaders she meets along the way who have truly changed the world. As part of our social strategy, we created content to embrace the words of the movement including this important quote from one of the Glorias who said, “The voting booth is the one place on earth where everyone is equal.”