Season 3

MARRIAGE IS KILLER. LITERALLY.

After three seasons of working on Netflix’s wild zombie comedy Santa Clarita Diet, we know one thing for sure: this show is to die for.

This season, our #mancrusheveryday Joel (Timothy Olyphant) wrestles with the idea of becoming a zombie in order to “live” forever with his wife and soulmate Sheila (Drew Barrymore). For this bold and bloody art, we attempted to strike the same balance as the show: equal parts self-aware, fun and freaky.

Season 2

IT'S NOT JUST A DIET. IT'S A LIFESTYLE.

Our dynamic 360 campaign for Season 2 proved once and for all that there’s nothing to see here… especially not an undead real estate agent.

Our work began with concepting for digital and print and conducting photo and film shoots with cast members Drew Barrymore and Timothy Olyphant. We used those photos to kill it with OOH billboards and to create a guerilla OOH campaign featuring mock realtor ads for the characters. On the digital side, we created multi-screen digital OOH billboards, which were seen nationwide in high-traffic locations like Times Square and L.A. Live. Other campaign assets included faux magazine covers featuring fitness and lifestyle affirmations (#namaslay) and creating a second wave of fun and gorey — but much healthier! — food puns in the same spirit as those from Season 1.

Season 1

EAT YOUR HEART OUT

Our first brush with death came when we created the bloody good campaign for Season 1.

To introduce viewers to the show, we parodied popular fast food and restaurant advertisements by adding a zombie twist. The ads were featured on billboards, transit shelters and social, and lenticular posters showing the normal food transitioning into the zombie version of the food were created for various OOH applications. Since Netflix is available worldwide, we also created art featuring regional foods for Singapore, Philippines, Mexico, Brazil, Colombia, and Argentina.