MAKE A FRIEND DIGITAL EXPERIENCE

With generations of kids and parents all looking forward to Woody and Buzz’s next chapter, Toy Story 4 was always going to be special. It was even more special for us when we got to partner with Disney to create a digital experience to engage a new generation of fans and introduce the world to a new character, Forky.

HOW TO MAKE A FRIEND

We conceived, designed and built a MAKE A FRIEND site, with a style and palette inspired by the carnival from the film.

The experience features the same type of arts and crafts (and trash) that Bonnie used to make Forky. Users choose objects to create a unique friend with a variety of eyes, noses, mouths, hats and much more. We designed it all from head to toe, built 3D objects and created a collection of quirky names for the new friends.

TO FORKY AND BEYOND!

As part of the overall campaign, Disney promoted this experience across its social media including the Toy Story Facebook page and its 30 million followers. The beloved franchise quickly became one of the year’s top grossing films, as fans posted their new friends for their followers to see.