NOT YOUR AVERAGE ROM-COM
Connecting with the YA audience and beyond, we developed the strategy, design and voice for the Words on Bathroom Walls social campaign, making sure to craft a sensitive and authentic approach to the material (which deals intimately with Schizophrenia) and to the release of the film, which premiered in theatres amidst the Covid-19 pandemic.
WORDS ON BATHROOM WALLS (LITERALLY)
We got in touch with our inner teen, embracing youthful, handwritten visuals that nod to the film’s title and allow the audience to connect deeply with the characters’ relationships, struggles and triumphs. We also highlighted The Chainsmokers’ original soundtrack for the film, which inspired us to create a series of soundwave and lyric-based motion pieces in order to seamlessly integrate audio into an inherently visual medium.
Adapting the easygoing, thoughtful, good-humored tone of the film to our channel and to our interactions with followers, we aimed to deepen engagement and encourage people to consider their personal connection to the material. We prioritized sensitivity to the film’s subject and the world around us, ensuring that our community management was honest, authentic, and kind.